white-bg

New Arrivals PLP (L1) - Oct 2 2023

Global Campaign

The answer to seamless treestand integration

Building on the proven legacy of our Mountain Optics Harness, we designed the Flash Optics Harness for complete modularity and integration with your kit. This customizable binocular and rangefinder harness fits like a vest and can be taken on and off in a flash while wearing a tree-stand harness, a hood, or while hunting from a saddle. With limited straps, silent closures, and magnetic lids that stow out of the way for enhanced access, this is the stealthiest harness ever made.

Flash Optics Harness

The Hudson is a hardshell with stretch that will get you from the boat ramp to the blind and back without holding you back.

We went to the drawing board to solve an age-old problem. As you quickly raise a shotgun, that motion pulls the fabric of the jacket across your shoulders to the point of restriction. Utilizing GORE-TEX stretch technology in key areas that typically inhibit movement, the Hudson solves that problem in a waterproof, breathable package. Body-mapped PrimaLoft® insulation brings plenty of warmth to the table while minimizing bulk for a further enhanced range of motion.

Hudson Jacket

The Hudson Bib was built to take you from mid-season into late season following the migration from the top of the flyway all the way south.

Utilizing GORE-TEX stretch technology in key areas that typically inhibit movement, the Hudson Bib keeps you absolutely dry while also providing the unencumbered range of motion necessary to get into and out of blinds or deep cover. Body-mapped brushed flannel and micro-grid fleece keep you warm in frigid temps while also breathing well for optimal comfort even when you’re working up a sweat. A reinforced seat and puncture-resistant knees take the abuse of waterfowl season.

Hudson Bib

The Icon Classic Pullover Hoodie features a classic SITKA design and is made from a premium cotton poly blend for long-lasting comfort.

The Icon Classic Pullover Hoodie features a classic SITKA design and is made from a premium cotton poly blend for long-lasting comfort. A heavy-duty rib on the cuffs and waistline provides increased durability in key areas.

Icon Pullover Hoodie

The  Icon Tee features a classic SITKA design and is made from a premium cotton poly blend.

The  Icon Tee features a classic SITKA design and is made from a premium cotton poly blend. The tee is prewashed offering a true-to-size fit and superior comfort.

Icon Tee

Built from a supremely soft 50/50 cotton polyester blend, this tee is pre-washed, fits true to size and gets better with age.

The Icon Long Sleeve T-shirt is crafted with the exceptional fit and pre-washed softness of our premium 180-gsm cotton poly blend.

Icon Long Sleeve Crewneck Tee

Crafted to an elevated standard for looks and durability with a classic trucker design.

The Icon Flex Mid Pro Trucker Hat is crafted to an elevated standard for looks and durability with a classic mid-profile trucker design.

Icon Flex Mid Pro Trucker Hat

Built from a supremely soft 50/50 cotton polyester blend, the Stay Dialed T-Shirt is pre-washed, fits true to size and gets better with age.

Stay Dialed Tee

The Double Cuff Acrylic Knit Beanie offers style and comfort in spades with a 100% acrylic knit construction and embossed rubber patch.

Double Cuff Acrylic Knit Beanie

As much of a standout in performance as it is appearance, our new Ridgeland WS Hooded Jacket is a marvel of lightweight warmth thanks to the power of PrimaLoft® Gold insulation and the heat-trapping force multiplier of WINDSTOPPER® by GORE-TEX LABS. The quilting pattern is modeled after the U.S. Army’s venerable M65 liner jacket, and it is equipped with an arsenal of style and technical upgrades you’ll only get right here.

Ridgeland WS Hooded Jacket

A shirt with calloused hands and a back strong enough to uproot an oak. We built the Hardwood Heavyweight Flannel Shirt with a robust blend of hemp and recycled polyester that’s ultra-tough, yet exceptionally soft. The natural odor-fighting capabilities of hemp make it a low-maintenance mainstay.

Hardwood Heavyweight Flannel Shirt

The Dakota Vest is a solid modular piece of gear to have in your duck system.

The Dakota Vest is a solid modular piece of gear to have in your duck system. Use it as an outerwear piece in moderate temperatures or a layering piece when the biting wind kicks up and you need protection and warmth. High handwarmer pockets plus traditional pockets work with waders, bibs or pants to keep your hands warm between shots.

Dakota Vest

The Dakota Hoodie is a waterfowl utility player excelling as a durable windproof outer layer and as an insulating mid-layer underneath a shell.

The Dakota Hoodie is a waterfowl utility player excelling as a durable windproof outer layer and as an insulating mid-layer underneath a shell. Built with 3-Layer WINDSTOPPER® by GORE-TEX LABS Technology, this hoodie delivers improved stretch for those tighter shots while laid out or in the trees. The lofted fleece interior provides all-over comfort and the built-in zippered hand muff will keep your hands warm between shots. The form-fitting hood seals out the wind without sacrificing peripheral vision or range of motion needed to keep eyes on a swirling flock.

Dakota Hoodie

The Ashland Lightweight Flannel Shirt is the first shirt you reach for on your days off, yet more than refined enough to be your cheat code to comfort when you’re on the clock. It has a classic cotton feel plus a touch of stretch.

Ashland Lightweight Flannel Shirt

The Snowcrest Half-Zip Fleece Pullover is all style. The brushed jacquard fleece face and interior deliver an awesome one-two of softness. Keep it on the hook by the door as your new grab-and-go favorite.

Snowcrest Half-Zip Fleece Pullover

The Dakota Pant is ideal for waterfowlers hunting through the mid-to-late season and pulls double-duty as an insulating layer under waders.

The Dakota Pant is ideal for waterfowlers hunting through  the mid to late season. This pant is durable enough to wear  as an outer layer in the Fall, and cozy enough to wear as a  mid-layer when winter truly takes hold.

Dakota Pant

Your go-to long sleeve Henley just got an upgrade in comfort, durability and style. Harder working than standard cotton, this blend is the optimum combination of softness and stretch and lasts four times longer than untreated cotton. The Foothills Long Sleeve Henley dries quickly and is reinforced with triple-needle stitching.

Foothills Long Sleeve Henley

The weekend and this classic cotton long-sleeve shirt go together like meat and fire. The Foothills Long Sleeve Crew is built to wear easy, not wear out, thanks to an ultra-durable, soft cotton blend with added stretch and triple-needle stitching. SITKA branding on the pocket and bottom hem make it stand out.

Foothills Long Sleeve Crew

Your date approved, go-to button-down. The Ambary is a rugged yet stylish shirt that will be a staple of your wardrobe for years to come.

Your date approved, go-to button-down. Made from hemp, which has four times the tensile strength of cotton, the Ambary is a rugged yet stylish shirt that will be a staple of your wardrobe for years to come.

Ambary LS Shirt

A pant designed for utility, with mobility and durability leading the charge.

The Mesa Pant was built to help you stay cool and mobile when the heat is on. A lightweight and stretchy, yet durable fabric provides plenty of airflow and room to move for tackling tough treks or working outside. A dedicated knife pocket and zippered thigh pocket keep small field essentials close at hand, while the Durable Water Repellent (DWR) finish sheds light rain when summer storms pass through.

Mesa Pant

Tackle your chore list with the work pants you will wish you’d always had. Super tough, yet lighter weight and easier wearing than your old double-fronts, the Grindstone Work Pants are built with just the right combination of cotton and legendary Cordura® nylon toughness. Articulated knees and a gusseted crotch keep you moving freely, and the durable water repellent finish sheds moisture.

Grindstone Work Pant

Our Three Season Pant will bring comfort and durability to everything you do.

Whether on the trail, at the office, on the range or in the yard, the stretch fabric and rugged construction of our Three Season Pant will bring comfort and durability to everything you do. A regular fit and a broken-in feel means you’ll feel at home every day of the week.

Three Season Pant

Premium quality meets pure comfort in this everyday full-zip hoodie. Simple style makes it adaptable and well-suited for daily wear.

Premium quality meets pure comfort in this everyday full-zip hoodie. Simple style makes it adaptable and well-suited for daily wear. Features like a hidden zip pocket add to its versatile functionality.

Essential Zip Hoodie

The newest addition to the Drifter line stands on its own as a super durable and highly functional pack for the modern nomad.

The newest addition to the Drifter line stands on its own as a super durable and highly functional pack for the modern nomad. The exterior is constructed of a durable and water-resistant 450-denier nylon ripstop TPU-laminated face with a durable water repellent exterior and interior. With an array of features designed to balance convenience and comfort, the Drifter Travel Pack is built to be an uncompromising companion in the overhead bins of business flight or tucked away at your feet on an Alaskan puddle jumper.